Someone has to keep a record of who is real.
Generative AI took synthetic voice and face from research demo to commodity in about three years, and agentic AI is now putting models on the phone. The institutions that depend on human likeness — banks, insurers, platforms, studios, and the people whose faces and voices are the asset — are operating on assumptions that quietly expired. Proveniro exists to replace those assumptions with a record.
The gap is not AI detection. It is the absence of a record.
There are good AI detection models in the world, and there will be better ones next year. That is not where the problem sits. The problem is that when a finance team authorises a payment after a phone call, nothing anywhere records what was checked. When a performer's voice appears in an advertisement, nothing authoritative says whether it was licensed. When a platform removes a video, nothing establishes who was right.
Every one of those failures is the same failure: no provenance. So we built the three systems that generate it — a registry that says who, and which AI, consented to what; a multimodal model ensemble that says whether this specific media is real or an authorised agent; and a ledger that keeps both answers in a form that holds up later.
The enterprise defence side monetises first, because a held wire has an immediate, arithmetic value. The rights side matters more over a decade, because it decides whether synthetic performance becomes a licensed market or an extractive one. We are not willing to build only the half that pays quickly.
The commitments we would rather be held to.
These are operating constraints, not values on a wall. Each one costs us something, which is the only reason any of them are worth stating.
Evidence over assertion
Any claim we make about a piece of media should be reconstructable months later by someone who does not trust us. If a verdict cannot be replayed, it should not be relied on.
Measured on your data, not ours
AI benchmarks are marketing. The only performance number that means anything is the one produced on your traffic, at your operating point, with your base rates.
Consent is not a checkbox
Biometric enrolment is opt-in, scoped and revocable, and revocation actually removes the templates. A registry that made leaving hard would be a worse product and a worse idea.
Never train on customer data
Media you send us is scored and discarded on your schedule. It is not training data for any model, it is not a corpus, and the contract says so.
Defence has to be boring
Controls that require behaviour change do not survive contact with a contact centre. Ours run passively, surface in existing tools, and can be turned off in a minute.
Say what we do not know
AI detection is adversarial and imperfect. When signal quality is insufficient to decide, the honest output is ‘insufficient’, not a confident model guess dressed up as a score.
We would rather interoperate than own the format.
AI provenance only works if more than one party can check it. Grants and agent credentials are issued as verifiable credentials, content credentials follow C2PA, and exported evidence verifies offline with a standalone tool. A record that only Proveniro can read would be a worse record.
- C2PA content credentials
- W3C Verifiable Credentials
- EU AI Act
- Ed25519 signatures
- Decentralised identifiers
Design partners, not logos.
We are in private beta with a small number of organisations across banking, insurance, talent representation and platforms. Partners get direct access to the people building the system, influence over the roadmap, and pricing that reflects the fact that they are helping us calibrate it.
- commitment
- One scoping call, two weeks of shadow
- what we ask
- Honest feedback and real traffic
- what you get
- Findings you own, whatever you decide
- exit
- Export everything, no lock-in
Talk to a person.
No chatbot, no qualification form that takes four minutes to fail.
AI verification is a control, not a vibe.
Proveniro is onboarding design partners across banking, insurance and talent representation. Tell us where your exposure sits and we will show you the model verdicts on your own traffic.
soc 2 type ii in progress · eu & uk data residency · no ai training on your data